Veera is an NUS biology graduate from the late 80’s who setup Greenology in 2008. Lovely to see him featured in Singapore International Foundation’s Oct-Dec 2013 issue of Singapore.
“… he set up Greenology to spread the concept of urban ‘green walls.’ A green wall is found in nature where plants grow naturally on vertical surfaces. Using this concept, plants are introduced into compact living spaces — a vital point as more than half the world’s population now live in cities.
And this is a trend, the World Health Organisation says is going to continue, with seven out of every 10people living in cities by 2050.
Greenology’s big break came when it was commissioned to build a green wall for the Formula 1 Pit Building in 2010.Things were looking up for Veera and it appeared that the business had turned the corner.
However, towards the end of that year he contracted a rare medical condition, Parsonage-Turner syndrome.“It rendered both my arms unusable.They were paralysed, and for six months I couldn’t eat or drink. It also caused tremendous pain.” Because it is so rare,his doctors were uncertain about how it should be treated.”